Robert Loeber is a Design Director at A New Kind Of Kick.
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Trenton Watch Co.

Our task was to revive Trenton Watch Co as an extension to the Ingersoll brand. It’s been a long time since the Trenton watch Co existed, but its history is deeply rooted in American culture. The city of Trenton, New Jersey is famous for its manufacturing prowess in the early half of the 20th century, but now long since forgotten. 

A modern take on archival designs with visual cues from 50s Americana. A romantic period, but also a time of change and struggle. Looking through the archives we unearthed one of the brands original marks, redrawing the old icon for new audience, defined a new set of brand values and shoot the first campaign. The ‘Lost & Found’ shoot takes us on a journey through Trenton, New Jersey, the spiritual birthplace of the brand.

Trenton Makes, The World Takes