Robert Loeber is a Design Director at A New Kind Of Kick.
London Shuffle Club
Yasha
Showreel
Ingersoll 1892 – Hollywood
Trenton Watch Co.
BLK BX
Ingersoll 1892 – New Orleans
Crazy Eight
Emit
Pinch
Fri Camping and Outdoor
Ikea
Mads Nørgaard
Carlsberg
Nordic Hiit
Beyond
Collage
Style Lend
Kein Problem
Doube Grotesque
Maammo
PLH Arkitekter
The Albion, Vol.3 #13–17
Libertine Issue #1
Movies by Mood
Neubau Forst
WeThePeople
Urban Outfitters
Éclat

Back to Projects

Pinch

Pinch is a new video editing app built for iOS devices. We developed a modern identity based on the pinch touch gesture it was named after, defined the tone of voice, created post roll animations and prototyped their mobile app. Using the limitations of a small screen size we organised the hierarchy, prioritised key functionality, created pixel perfect icons and optimised screen real estate based on the needs of an audience on the move.