London Shuffle Club is a unique social gaming experience based in Shoreditch that has a tendency to bring out peoples crazy competitive side. As the UK’s first dedicated Shuffle venue the game requires a little explanation and education, therefore personality was key when translating to the brand.

‘For Fun, For Glory’ takes a unique playful stab at our crazy competitive nature. This is translated to a graphic language which is bold, playful and also a little bit crazy at times. A New Kind Of Kick were involved in every touch point from a full interior re-design, to website, social comms and merch.