Robert Loeber is a Design Director at A New Kind Of Kick.
London Shuffle Club
Yasha
Showreel
Ingersoll 1892 – Hollywood
Trenton Watch Co.
BLK BX
Ingersoll 1892 – New Orleans
Crazy Eight
Emit
Pinch
Fri Camping and Outdoor
Ikea
Mads Nørgaard
Carlsberg
Nordic Hiit
Beyond
Collage
Style Lend
Kein Problem
Doube Grotesque
Maammo
PLH Arkitekter
The Albion, Vol.3 #13–17
Libertine Issue #1
Movies by Mood
Neubau Forst
WeThePeople
Urban Outfitters
Éclat

Back to Projects

Ingersoll 1892 – New Orleans

Our challenge was to put style and meaning back into a historic brand that had lost its foundations. By re-examining their forgotten history, ‘The True Original’ was reborn. Campaigns were shot using Tintype photography, a forgotten technique dating back to the 19th century links back to the birth date of the brand. We honoured this by focusing on one of America's original pastimes; Jazz. Shooting the Preservation Hall Jazz Band on location in New Orleans.