Robert Loeber is a Design Director at A New Kind Of Kick.
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Fri Camping and Outdoor

An annual Camping and Outdoor Expo held each year at the Bella Center in Copenhagen. We where tasked with naming and creating the tradeshow’s flexible identity. Rather than have a system lead by a typographical mark we set ourselves the challenge of creating a visual language that puts the outdoors in the forefront.

Based on the view when you look out from your tent we created a series of ‘Frames’ to contain sections of the visuals. As well as merchandise and wayfinding for the event we also produced a poster campaign seen around the streets of Copenhagen.

  • Client
    Fri Camping and Outdoor
  • Studio
    Double
  • Creative Director(s)
    Daniel Flösser
  • Year
    2018