An annual Camping and Outdoor Expo held each year at the Bella Center in Copenhagen. We where tasked with naming and creating the tradeshow’s flexible identity. Rather than have a system lead by a typographical mark we set ourselves the challenge of creating a visual language that puts the outdoors in the forefront.
Based on the view when you look out from your tent we created a series of ‘Frames’ to contain sections of the visuals. As well as merchandise and wayfinding for the event we also produced a poster campaign seen around the streets of Copenhagen.