(←)Left/Right(→)
2007—2013
With two very different cycling brands joining forces, the task was to create a new visual identity for the collaborative team trip. Dubbed ‘High & Bound’, an identity paying homage to the vintage postcards of San Francisco was formed. With a psychedelic and vibrant approach to this age old format the graphics utilised everything from classic SF locations, vintage stamps, watermarks and fun facts about one of the world’s largest airport terminals. The website incorporated an Instagram page populated by images linked with the #highandbound hash-tag, thus allowing team managers, riders and the general public to easily share their photos of events from the road.
Art Direction and Programming by Robert Loeber. Working with team managers, Dean Hearne (United) and Paul Robinson (Éclat). Tour video by James Cox
Visit: highandbound.com
For Volume II the magazine required an update to its visual identity for the coming year. All staff involved wanted to see the publication take on a new lease of life for it’s second edition whilst remaining true to the initial design concept. The second volume’s Identity took on board the new feedback and requirements, applying them to an updated visual language. The major change was the use of a custom Sans Serif title font which sat in balance within the updated grid system. The base line grid was shifted to improve the legibly of large bodies of editorial whilst including a monospaced type to clearly separate out article information and captions. The custom Albion Grotesk was allowed to utilise a number of its playful alternative characters.
The Albion is printed on FSC approved uncoated paper sourced from sustainable forest. In 2012 the publication was included in the Tinta de la Casa magazine symposium ‘Geeks, Freaks and Fanboys: Magazines For Niche Interests’ exhibition in Barcelona, Madrid and Berlin.
Art Direction and Layout by Robert Loeber. Photography by Daniel Benson, George Marshall and Steve Bancroft. Original Logo designed by Ross Teperek
Visit: thealbion.cc
Created to combat the short term longevity of web based BMX projects, for 2012 Éclat grouped all it’s trips under one umbrella identity ‘Free And Sleazy’. Tasked with developing the creative identity for this year long project, the visuals needed to adapt to everything from print ads, video titles, tour posters, website take overs and more. The brand took its team on the road for three very different trips. First to California, followed by China and finally through Europe culminating in 3 final videos. Each trip developed a dedicated full screen responsive microsite, giving the the general public an in-depth behind the scenes view of life on the road. The project concluded with a 30min DVD merging all the separate trips into one visual experience.
Graphics and Programming by Robert Loeber. Working with Team/Marketing manager Paul Robinson (Éclat). Tour videos by Will Evans
Visit: eclatbmx.com/freeandsleazy
Working closely with studio leader Stefan Gandl the collaboration set out to give the Berlin based design studio a much needed online facelift. Archiving the past decade of Neubau the responsive site, allowing for logical filtering of the vast number of projects into six organised categories. User experience was priority so we added keypad operated slideshows and reduced the number of clicks by adding a complete project archive on every page. The subtle use of colour throughout the site playfully changes every time a new page is visited.
Developed in close collaboration with Stefan Gandl (Neubau Berlin). Programming by Robert Loeber
Visit: neubauberlin.com
Acid Thrash is an infinite, never ending visual archive. Created to house the creative interest’s, endeavours and inspirations of 8 creatives based all across the globe. A collective mood board built to digitally store images and videos from others out side of their own practice.
Visit acidthrash.tumblr.com
Art direction and Design of a monotone newspaper documenting a personal trip to Rome. The double sided A3 zine folds down to an A6 size leaflet, carefully combining the the trips analog photography with a series of quintessential Italian icons.
A limited print run of 20 Risograph printed zines on FSC approved paper.
Photography by Robert Loeber + Scott Barker
A creative photography project aimed at producing experimental imagery from some of Europe’s top up and coming young photographers. The project required working closely with the photographers to art direct and produce a european version of the ‘UO Shoots’.
Geared purely towards creating thought provoking visuals and developing an alternative approach to high street fashion. Working with four photographers from across europe (France, Poland, Lithuania and the United Kingdom) the projects creative approach encouraged and rewarded creativity. The project was later archived online in the form of a Tumblr blog. A one off limited edition A5 publication was created for personal reference.
Photography by Viktor Vauthier, Lukasz Wierzbowski, Paul Herbst and Jonnie Craig
Visit: M-O-D-E-R-N-I-S-T.tumblr.com
The Albion is a free 148 page bi-monthly publication distributed throughout the UK, Canada and United States. The magazine aims to reinvigorate BMX media, reinstating the authority of the printed word and celebrating all that is great about bicycle motocross.
Focused on showcasing high end photography and in-depth editorial articles, the content is based around BMX culture and its personalities. The publishers required a visual language and layout to match their strong editorial ethics. The need for a consistent, clean and sophisticated image developed the publications graphical identity. For volume one (Issues 1- 6) the photography was large, using a playful grid system, finished off with elegant title typography.
The Albion is printed on FSC approved uncoated paper sourced from sustainable forest.
Art Direction and Layout by Robert Loeber. Photography by Daniel Benson, George Marshall and Steve Bancroft. Original Logo designed by Ross Teperek
Visit: thealbion.cc
In 2010 cycling brand WeMakeThings started a new footwear and apparel company called ‘Almond’. Based on the ethos of ‘New Stage, New Ideas’ the brand wanted to communicate a unique approach to design and do things differently. Initially tasked with developing the Website, shooting the first lookbook campaign and helping design the first range of clothing, since then involvement with the brand has grown to a delivering regular seasonal graphics,
Art Direction, Photography and Graphics by Robert Loeber. Developed in collaboration with Ross Teperek (The Empty Page)
Visit: almondfootwear.com
A series of surreal still life setups capturing the illusion that the electric objects and footwear are defying gravity.
Additional Art Direction by Ross Teperek (The Empty Page). Shot by Daniel Benson at Trackside Studios, London
Visit almondfootwear.com
Stem Agency required an updating of their web presence in order to showcase a growing roster of Photographer’s and Illustrators. Their aim was to make use of a large sting visual, whilst keeping a clear separation between the two disciplines which the agency represents. With this in mind, the new website was designed with strong emphasis on allowing each Photographer/illustrators work speak for itself, allowing large visuals in the forefront lead the simplistic design. Adding smooth animated transitions topped off the minimalistic layout whilst incorporating the use of hidden text containers.
Developed in collaboration with Ross Teperek (The Empty Page). Programming by Sel-Vin Kuik
Visit: stemagency.com
‘Visual Research’ is the private blog developed to contain research relating to an ongoing Masters of Arts Degree in an online environment. The system needed to logically and securely contain and present mixed media ranging from PDF presentations, moving image and still photography. The site created a dynamically generated alphabetised tags index page.
Developed in close collaboration with Paul Heys. Programming by Robert Loeber.
Visit paulheys.co.uk
Leah required a clean and minimal website. She wanted a site where the text was light and the images where the main focal point. With this in mind a simple responsive framework to logically display her work was created. The dynamic site makes use of a responsive slideshow for each set of images. Fixed position navigation is utilised and finished off with a subtle use of colour in the background.
Art Direction and Programming by Robert Loeber.
Visit leahband.com
Urban Outfitters Spring '11
Sticks & Stones Magazine
Sticks & Stones Magazine
Acid Thrash
The Bear Around Your Neck
Éclat: Enter Shanghai
The Bear Around Your Neck
The Amandas
Almond Footwear
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Paul-Lincke-Ufer 44A
2.H/Fabrik, B
10999 Berlin
Germany
+44(0)774 276 7462
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Born and raised in the North West of England spending much of his youth riding BMX bikes, climbing tress and exploring the rolling countryside of Lancashire. Robert relocated to London in 2008 working in the European Art Department of international fashion retailer Urban Outfitters (URBN Inc). Robert worked on developing the art direction of UO’s versatile online environment, designing and branding web campaigns and community features as well as creating in-store packaging and print campaigns.
One of the defining projects of Roberts time at UO was the art direction of an experimental photography series working with Europe’s top young talent, encouraging creativity and the freedom for experimentation.
Since leaving Urban Outfitters in 2011 Robert became the Art Director of The Albion BMX Magazine, being solely responsible for the design, layout and aesthetics of the publication, upholding its strong ethical mindset which is reflected through the magazines visual identity and detail. The Albion has become a thriving bi-monthly publication noted for it’s progressive approach and creativity within the BMX industry, growing ever stronger with every issue and volume.
Robert has since gone on to build a solid reputation as an independent creative, his versatility brings with it his years of experience in both print and web. Working with studios and creatives such as Stefan Gandl (Neubau Berlin), as well as forging a strong creative presence in the BMX world art directing and designing for brands such as WeThePeople, Almond and Éclat.
Roberts work covers all areas of design, with experience in branding, editorial, packaging, web, iconography and print. He is always open to collaboration and new projects, feel free to get in touch.
Experience/Education
Freelance Creative
Robert Loeber
November 2011 – Present
Freelance Art Director
WeMakeThings GmbH
December 2011 — Present
Art Director
The Albion Magazine
February 2011 — Present
Freelance Graphic Designer
Neubau Berlin
May 2012 – July 2012 (3 months)
Graphic Designer
Urban Outfitters / URBN Inc.
July 2008 — November 2011 (3 years 5 months)
BA Hons 1st, Creative Imaging: Graphic Design
The University of Huddersfield
2005 — 2008
Selective Clients
Vans Snow Inc, Vans, WeThePeople, Eclat, Almond Footwear, The University of Huddersfield, Ian Massey, Leah Band, The Albion, Stem Agency, Velvet Nation
Exhibitions
2013 – Bike V Design ‘Eat, Ride, Sleep, Repeat’, V&A (London)
2013 — Artcrank ‘A Poster Party for Bike People’ (London)
2012 — Tinta de la Casa Magazine Symposium ‘Geeks, Freaks and Fanboys: Magazines For Niche Interests’ (Barcelona, Madrid and Berlin)
